Sales Discounts, Returns and Allowances: All You Need To Know

The customer received a 2 percent discount on the $100 for paying early, and as such will pay $98 instead of $100 (i.e $2 discount is subtracted from $100). In order to record this transaction, Company ABC’s Cash account would be debited by the amount of $98 cash received from the customer and the Sales discount account would be debited by the amount of $2 discount. Businesses offer a sales discount in order to incentivize their buyers or customers to pay invoices in a timely manner. This is because when a company’s invoices are settled early, the amount of time that the business is extending credit will be reduced which in turn improves cash flow and also reduces the risk of invoice aging and bad debt.

A discount allowed is when the seller of goods or services grants a payment discount to a buyer. It may also apply to discounted purchases of specific goods that the seller is trying to eliminate from stock, perhaps to make way for new models. A sales discount is a reduction taken by a customer from the invoiced price of goods or services, in exchange for early payment to the seller. The seller usually states the standard terms under which a sales discount may be taken in the header bar of its invoices. Sales discounts will entice customers to pay ahead of time their credit purchases which in turn will improve the collection of a company’s accounts receivable.

  • Let’s look at some examples of how sales discount is treated not as an expense account but as a contra revenue account.
  • This means that a sales discount is not an expense but a contra-sales account.
  • When a business sells goods on credit to a customer the terms will stipulate the date on which the amount outstanding is to be paid.
  • A contra sales revenue account–such as Sales Allowances, Returns and Discounts-has a debit balance because it is contrary to the credit balance of a regular Sales Revenue account.
  • However, in accounting a sales discount is not treated as an expense account but as a contra-revenue account.

Sales discount refers to reduction in the amount due as a result of early payment, hence pertaining to cash discounts. In other words, the amount recorded as sales is always at net of any trade discount. Sales discounts are recorded in a contra revenue account such as Sales Discounts. Hence, its debit balance will be one of the deductions from sales (gross sales) in order to report the amount of net sales.

What is sales discount?

A contra revenue account that reports the discounts allowed by the seller if the customer pays the amount owed within a specified time period. For example, terms of "1/10, n/30″ indicates that the buyer can deduct 1% of the amount owed if the customer pays the amount owed within 10 days. As a contra revenue account, sales discount will have a debit balance and is subtracted from sales (along with sales returns and allowances) to arrive at net sales.

As seen in the journal entry made above, the sales discount was recorded as a debit because it has a natural balance that is opposite to the natural credit balance of revenue. Expenses too are debits but in this case, the sales discount is recorded as a debit because it is a contra-revenue account and not an expense. Let’s look at some examples of how sales discount is treated not as an expense account but as a contra revenue account. In these examples, we will see how sales discount as a contra revenue account is recorded as a debit which is contrary to the natural credit balance of revenue.

On the income statement, contra-revenue accounts are reported separately from the gross sales revenue to show the discounts, allowances, and returns that reduced the original total value of the sale to the net amount. This is more informative for the reader of the financial statements rather than when only the company’s net balance is reported on the income statement. With the use of a contra-revenue account, the reader of the income 10 basic accounting terms defined statement will be able to differentiate between the original amount of sales revenue generated, the sales reduction, and the resulting net amount. Sales discounts are also known as cash discounts or early payment discounts. Sales discounts (along with sales returns and allowances) are deducted from gross sales to arrive at the company’s net sales. Hence, the general ledger account Sales Discounts is a contra revenue account.

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It is offered to the purchaser if they are able to pay off their credit purchases in a given period. Harold Averkamp (CPA, MBA) has worked as a university accounting instructor, accountant, and consultant for more than 25 years. Sales Discount refers to the reduction in the amount due from a customer as a result of early payment. A manufacturer sells $1000 worth of products to its customer with credit terms of 1/10, n/30. Because of the discount, the amount collected (Cash) is less than the amount due (Accounts Receivable). The articles and research support materials available on this site are educational and are not intended to be investment or tax advice.

Double Entry Bookkeeping

Hence, offering a sales discount is like an extra cost for the seller which may seem like an expense that the seller expends. However, that is not the case, offering a sales discount reduces revenue and so is treated as a contra revenue rather than an expense. This means that a sales discount is not an expense but a contra-sales account.

Sales Invoice Posted

If the customer does not pay within the discount period and does not take the sales discount the business will receive the full invoice amount of 2,000 and the discount is ignored. If the customer pays within 10 days then a 2.5% sales discount amounting to 50 can be deducted from the sales invoice, and the customer will pay only 1,950 to settle the account. The sales discount is based on the sales price of the goods and is sometimes referred to as a cash discount on sales, settlement discount, or discount allowed. When a business sells goods on credit to a customer the terms will stipulate the date on which the amount outstanding is to be paid. In addition the terms will often allow a sales discount to be taken if the invoice is settled at an earlier date. Thus, the net effect of the allowance technique is to recognize the estimated amount of the discount at once and park that amount in an allowance account on the balance sheet.

Effects of Sales Discounts on Businesses

When a company offers sales discounts, it is essentially offering the customer a cash incentive to pay for their purchase earlier than when the account would normally be due. However, these cash reductions offered to customers have an effect on a company’s financial statements so they must be recorded as a reduction in revenue under the line item called accounts receivable. ABC Ltd sold merchandise to Company RST for a total sales price of $100,000.

This sacrifice is, nonetheless, done by businesses in order to encourage early payments and reduce bad debt. In addition, early payments support the liquidity position of the company and reduce the company’s outstanding accounts receivable. Expenses, on the other hand, also have a natural debit balance; as explained before this is not in any way the reason for sales discount being recorded as a debit.

He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University. As you can see, full amounts of cash are received and the full amount of account receivables are discharged from the company account. The discount is applicable only if the customer making the payment and the payments are within the term and condition which is within the 10 days.

Suppose the XYZ company recorded only one invoice in their accounting period. Isabella’s Educational Supply issues a $5,000 invoice to a customer and offers a 2% discount if the customer is able to pay the invoice amount within 10 days. The customer pays on the 5th day from the invoice date entitling him to the given discount of 2%. Now, that we have an understanding of sales discount, is sales discount an expense? Let’s look at what is considered an expense in accounting in order to answer this.

A sales discount also known as a cash discount or early payment discount is the reduction that a seller gives to a customer on the invoiced price of goods or services in order to incentivize early payment. That is, the seller gives the customer an opportunity to pay a lesser amount for the goods or services that are purchased when the customer pays within the stated discount periods. The seller usually states the standard condition (terms of sales discount) at which the discount may be taken by the customer in the header bar of the invoices issued. For the recent year, the company had gross sales of $510,000 and had sales discounts of $4,000 and sales returns and allowance of $5,000.

The invoice stated that if Miss Marry makes full payment before 15th May 2022, a 5% discount will be given to her. An expense is an operational cost that a business incurs in order to generate revenue. Expenses are the expenditures that allow a company to operate, which involve the cost that a company needs to spend on the daily operation of its business.

The business receives cash of 1,950 and records a sales discount of 50 to clear the customers accounts receivable account of 2,000. Sales returns and allowances is a deduction from sales that shows the sale price of goods returned by customers, as well as discounts taken by them to retain defective goods. When this amount is large in proportion to total sales, it indicates that a business is having trouble shipping high-quality goods to its customers. A contra sales revenue account–such as Sales Allowances, Returns and Discounts-has a debit balance because it is contrary to the credit balance of a regular Sales Revenue account. The terms 2/10, n/30 mean the customer may take a two percent discount on the outstanding balance (original invoice amount less any returns and allowances) if payment occurs within ten days of the invoice date.

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